Last updated: December 29, 2025

1. Introduction

BBH Performance Consulting, Inc., operating as Build Better Humans, is committed to protecting the privacy of individuals who interact with our website, programs, services, and communications.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act.

By accessing our website or using our services, you consent to the practices described in this Privacy Policy.

2. Who We Are

Legal name: BBH Performance Consulting, Inc.
Operating name: Build Better Humans
Address: 64 Primrose Avenue East, Ottawa, Ontario, K1R 6L9
Email: contact@buildbetterhumans.com
 or support@buildbetterhumans.com

Governing jurisdiction: Ontario, Canada

3. Definitions

“Personal Information” means any information that identifies or can reasonably be linked to an identifiable individual.

“Services” means all programs, courses, workshops, training, sessions, assessments, resources, and communications offered by Build Better Humans, whether delivered online or in person.

“User” means any individual who accesses our website or uses the Services, including parents, athletes, coaches, and organizational representatives.

4. Information We Collect

We may collect Personal Information directly from you when you

• visit our website
• create an account
• register for a course, workshop, or session
• complete an assessment
• make a payment
• communicate with us
• subscribe to emails or updates

The types of Personal Information we may collect include

• name
• email address
• phone number
• billing and payment information
• account login details
• information you voluntarily provide about yourself or, where applicable, your child
• usage data related to your interaction with our Services

We limit collection to what is reasonable and necessary for the purposes identified.

5. Information About Minors

Our Services may be used by minors, including teenagers.

Where a minor creates an account or participates in Services, a parent or legal guardian is responsible for providing consent and supervising use.

Any Personal Information about a minor is provided by, or with the consent of, a parent or legal guardian and is handled with heightened care and confidentiality.

6. How We Use Personal Information

We use Personal Information for purposes that include

• providing and delivering Services
• creating and managing user accounts
• processing payments and invoices
• communicating with Users
• administering assessments and educational tools
• improving our programs and website
• maintaining security and system integrity
• meeting legal, regulatory, and accounting obligations

We do not use Personal Information for purposes beyond those disclosed without consent, unless permitted or required by law.

7. Consent

By providing Personal Information to us, you consent to its collection, use, and disclosure as described in this Privacy Policy.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may limit our ability to provide certain Services.

8. Disclosure of Personal Information

We do not sell Personal Information.

We may share Personal Information with trusted third parties who assist us in operating our business, including

• payment processing services
• email and communication platforms
• scheduling and booking systems
• learning management and course delivery platforms
• analytics and technology service providers

These third parties are only given access to the Personal Information necessary to perform their functions and are required to protect it through contractual or other safeguards.

Personal Information may also be disclosed where required by law or to protect our legal rights.

9. Cross-Border Data Processing

Some service providers may store or process Personal Information outside of Canada. When this occurs, Personal Information may be subject to the laws of the jurisdiction in which it is processed.

We take reasonable steps to ensure that appropriate safeguards are in place regardless of where Personal Information is processed.

10. Data Retention

We retain Personal Information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

When Personal Information is no longer required, it is securely deleted or anonymized.

11. Security Safeguards

We use reasonable administrative, technical, and physical safeguards to protect Personal Information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

No system can be guaranteed to be completely secure. Users acknowledge and accept this risk.

12. Access and Correction

You have the right to request access to the Personal Information we hold about you and to request corrections if information is inaccurate or incomplete.

Requests can be made by contacting us using the information provided below. We may require verification of identity before responding.

13. Complaints and Questions

If you have questions, concerns, or complaints about this Privacy Policy or our handling of Personal Information, you may contact us at

Email: contact@buildbetterhumans.com

We will respond within a reasonable timeframe.

14. Language

This Privacy Policy may be translated into other languages for convenience.

In the event of any inconsistency or conflict between the English version and any translated version, the English version shall prevail.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated effective date.

Continued use of our Services after changes are posted constitutes acceptance of the revised Privacy Policy.

16. Governing Law

This Privacy Policy is governed by the laws of the Province of Ontario and the applicable laws of Canada.